This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.
This course is delivered over 26 weeks of full time study at 20 hours per week of scheduled class time at the Skills Institute Australia training facility south of Brisbane. This includes three weeks holidays.
|Weeks||Hours per week||Total hours|
This qualification is delivered face-to-face in the classroom. There is a new intake each month.
All students must be at least 18 years of age.
- Satisfactory completion of year 12 or equivalent
- Overseas students require a language proficiency of IELTS 5.5 or equivalent
There are no specific academic prerequisites for any of the units in this course.
Preferred pathways for candidates considering this qualification include:
- Vocational marketing experience but new to the role of marketing team leader, supervisor or manager
- With vocational marketing experience in marketing team leader, supervision or management, seeking to consolidate skills and knowledge in managing the marketing function in an organisation
To complete this course, it is expected that you will have access to:
- A computer with Windows XP or higher
- DVD-ROM drive
- Media Player
These facilities are available on campus.
All of the learning materials and test books required to complete this course will be provided.
In order to receive this qualification, eight elective units must be completed satisfactorily.
|BSBFIM501||Manage budgets and financial plans|
|BSBMKG409||Design direct response offers|
|BSBMKG501||Identify and evaluate marketing opportunities|
|BSBMKG502||Establish and adjust the marketing mix|
|BSBMKG506||Plan market research|
|BSBMKG507||Interpret market trends and developments|
|BSBMKG514||Implement and monitor marketing activities|
This course provides participants with the skills to obtain the occupational position across various industrial sectors. Job roles and titles vary across these different industry sectors. Possible job titles relevant to this qualification include:
- marketing manager
- marketing team leader
- product manager
- public relations manager
Individuals who successfully complete the Diploma of Marketing may study the Advanced Diploma of Marketing or other Advanced Diploma qualifications.
Recognition of Prior Learning (RPL)
Students who have completed any of the units of study or have practical experience that may be used for recognition of prior learning must contact Skills Institute Australia prior to enrollment.
As this is a competency based program, assessment continues throughout the duration of the course until the participant either achieves competency in the assessment tasks or a further training need is identified and addressed.
Assessment tasks may include
- Written questions and answers
- Case study analysis
- Observation of the learner
- Written and oral questioning
- Written reports
- Simulated role play
Skills Institute Australia has a commitment to providing equity in training for all learners. In particular, ensuring equity in training for women and the elimination of discrimination against female students in vocational education and training is a priority.
Skills Institute Australia encourages all students to pursue their vocational education and achieve their training goals, including students:
- With language, literacy and numeracy problems
- From a non-English speaking background
- With a disability
Our college will identify and access appropriate support services, and ensure the necessary services are provided for participants as required.
For further information, please contact Skills Institute Australia on
1300 0 36765 | 1300 0 ENROL