Course description
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
CRICOS code: 092737G
Course duration
This course is delivered over 52 weeks of full time study at 20 hours per week of scheduled class time at the Skills Institute Australia training facility south of Brisbane. This includes six weeks holidays.
| Weeks | Hours per week | Total hours | |
|---|---|---|---|
| Total | 52 | 920 | |
| Study/ training | 15 | 20 | 300 |
| Holiday | 3 | ||
| Study/ training | 16 | 20 | 320 |
| Holiday | 3 | ||
| Study/ training | 15 | 20 | 300 |
Delivery method
This qualification is delivered face-to-face in the classroom. There is a new intake each month.
Pre-requisites
All students must be at least 18 years of age.
Academic requirements:
- Satisfactory completion of year 12 or equivalent
- Overseas students require a language proficiency of IELTS 5.5 or equivalent
Entry to this qualification is limited to those individuals who have completed all core units in BSB52415 Diploma of Marketing and Communication.
Course requirements
To complete this course, it is expected that you will have access to:
- A computer with Windows XP or higher
- Internet
- DVD-ROM drive
- TV
- Media Player
These facilities are available on campus.
Resources included
All of the learning materials and test books required to complete this course will be provided.
Course units
In order to receive this qualification, twelve units must be completed satisfactorily:
- 3 core units
- 9 elective units
| Code | Unit name |
|---|---|
| Core units | |
| BSBADV602 | Develop and advertising campaign |
| BSBMGT616 | Develop and implement strategic plans |
| BSBMKG609 | Develop a marketing plan |
| Elective units | |
| BSBADV605 | Evaluate campaign effectiveness |
| BSBCRT501 | Originate and develop concepts |
| BSBMGT608 | Manage innovation and continuous improvement |
| BSBMGT617 | Develop and implement a business plan |
| BSBMKG603 | Manage the marketing process |
| BSBMKG605 | Evaluate international marketing opportunities |
| BSBMKG607 | Manage market research |
| BSBMKG608 | Develop organisational marketing objectives |
| PSPPCM023 | Manage strategic contracts |
Career outcomes
This course provides participants with the skills to obtain occupational positions across various industrial sectors. Job roles and titles vary across these different industry sectors. Possible job titles relevant to this qualification include:
- Sales manager
- Marketing manager
Academic pathways
Individuals who successfully complete the Advanced Diploma of Marketing and Communication may go on to higher education in the areas of marketing or business
Recognition of Prior Learning (RPL)
Students who have completed any of the units of study or have practical experience that may be used for recognition of prior learning must contact Skills Institute Australia prior to enrollment.
Assessment
As this is a competency based program, assessment continues throughout the duration of the course until the participant either achieves competency in the assessment tasks or a further training need is identified and addressed.
Assessment tasks may include
- Written questions and answers
- Presentations
- Projects
- Case study analysis
- Observation of the learner
- Written and oral questioning
- Written reports
- Simulated role play
Fees
Click here to see our current fee structure.
Is this course available for Domestic or International students?
Please note that some courses may only be taken by domestic students. For the latest information on whether this course may be taken by any student or by domestic students only, please click here.
Student support
Skills Institute Australia has a commitment to providing equity in training for all learners. In particular, ensuring equity in training for women and the elimination of discrimination against female students in vocational education and training is a priority.
Skills Institute Australia encourages all students to pursue their vocational education and achieve their training goals, including students:
- With language, literacy and numeracy problems
- From a non-English speaking background
- With a disability
Our college will identify and access appropriate support services, and ensure the necessary services are provided for participants as required.