This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.
CRICOS code: 092736J
This course is delivered over 52 weeks of full time study at 20 hours per week of scheduled class time at the Skills Institute Australia training facility south of Brisbane. This includes six weeks holidays.
|Weeks||Hours per week||Total hours|
This qualification is delivered face-to-face in the classroom. There is a new intake each month.
All students must be at least 18 years of age.
- Satisfactory completion of year 12 or equivalent
- Overseas students require a language proficiency of IELTS 5.5 or equivalent
Entry to this qualification is limited to those individuals who have completed all core units in BSB42415 Certificate IV in Marketing and Communication.
To complete this course, it is expected that you will have access to:
- A computer with Windows XP or higher
- DVD-ROM drive
- Media Player
These facilities are available on campus.
All of the learning materials and test books required to complete this course will be provided.
In order to receive this qualification, twelve units must be completed satisfactorily:
- 3 core units
- 9 elective units
|BSBMKG507||Interpret market trends and development|
|BSBMKG523||Design and develop an integrated marketing communication plan|
|BSBPMG522||Undertake project work|
|BSBADV507||Develop a media plan|
|BSBMKG517||Analyse consumer behaviour for specific international markets|
|BSBFIM501||Manage budgets and financial plans|
|BSBMKG501||Identify and evaluate marketing opportunities|
|BSBMKG502||Establish and adjust the marketing mix|
|BSBMKG506||Plan market research|
|BSBMKG508||Plan marketing activities|
|BSBMKG514||Implement and monitor marketing activities|
|BSBMKG515||Conduct a marketing audit|
This course provides participants with the skills to obtain occupational positions across various industrial sectors. Job roles and titles vary across these different industry sectors. Possible job titles relevant to this qualification include:
- Sales team leader
- Marketing specialist
Individuals who successfully complete the Diploma of Marketing and Communication may study the Advanced Diploma of Marketing and Communication.
Recognition of Prior Learning (RPL)
Students who have completed any of the units of study or have practical experience that may be used for recognition of prior learning must contact Skills Institute Australia prior to enrollment.
As this is a competency based program, assessment continues throughout the duration of the course until the participant either achieves competency in the assessment tasks or a further training need is identified and addressed.
Assessment tasks may include
- Written questions and answers
- Case study analysis
- Observation of the learner
- Written and oral questioning
- Written reports
- Simulated role play
Click here to see our current fee structure.
Is this course available for Domestic or International students?
Please note that some courses may only be taken by domestic students. For the latest information on whether this course may be taken by any student or by domestic students only, please click here.
Skills Institute Australia has a commitment to providing equity in training for all learners. In particular, ensuring equity in training for women and the elimination of discrimination against female students in vocational education and training is a priority.
Skills Institute Australia encourages all students to pursue their vocational education and achieve their training goals, including students:
- With language, literacy and numeracy problems
- From a non-English speaking background
- With a disability
Our college will identify and access appropriate support services, and ensure the necessary services are provided for participants as required.