Course description
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.
CRICOS code: 092735K
Course duration
This course is delivered over 26 weeks of full time study at 20 hours per week of scheduled class time at the Skills Institute Australia training facility south of Brisbane. This includes three weeks holidays.
| Weeks | Hours per week | Total hours | |
|---|---|---|---|
| Total | 26 | 460 | |
| Study/ training | 12 | 20 | 240 |
| Holiday | 3 | ||
| Study/ training | 11 | 20 | 220 |
Delivery method
This qualification is delivered face-to-face in the classroom. There is a new intake each month.
Pre-requisites
All students must be at least 18 years of age.
Academic requirements:
- Satisfactory completion of year 12 or equivalent
- Overseas students require a language proficiency of IELTS 5.5 or equivalent
There are no specific academic prerequisites for any of the units in this course.
Course requirements
To complete this course, it is expected that you will have access to:
- A computer with Windows XP or higher
- Internet
- DVD-ROM drive
- TV
- Media Player
These facilities are available on campus.
Resources included
All of the learning materials and test books required to complete this course will be provided.
Course units
In order to receive this qualification, twelve units must be completed satisfactorily:
- 5 core units
- 7 elective units
| Code | Unit name |
|---|---|
| Core units | |
| BSBCMM401 | Make a presentation |
| BSBCRT401 | Articulate, present and debate ideas |
| BSBMGT407 | Apply digital solutions to work processes |
| BSBMKG417 | Apply marketing communication across a convergent industry |
| BSBMKG418 | Develop and apply knowledge of marketing communication industry |
| Elective units | |
| BSBRES401 | Analyse and present research information |
| BSBWRT401 | Write complex documents |
| BSBADM405 | Organise meetings |
| BSBLDR402 | Lead effective workplace relationships |
| BSBMKG408 | Conduct market research |
| BSBMKG413 | Promote products and services |
| BSBINM401 | Implement workplace information system |
Career outcomes
This course provides participants with the skills to obtain occupational positions across various industrial sectors. Job roles and titles vary across these different industry sectors. Possible job titles relevant to this qualification include:
- Sales co-ordinators
- Marketing assistants
Academic pathways
Individuals who successfully complete the Certificate IV in Marketing and Communication may study the Diploma of Marketing and Communication.
Recognition of Prior Learning (RPL)
Students who have completed any of the units of study or have practical experience that may be used for recognition of prior learning must contact Skills Institute Australia prior to enrollment.
Assessment
As this is a competency based program, assessment continues throughout the duration of the course until the participant either achieves competency in the assessment tasks or a further training need is identified and addressed.
Assessment tasks may include
- Written questions and answers
- Presentations
- Projects
- Case study analysis
- Observation of the learner
- Written and oral questioning
- Written reports
- Simulated role play
Fees
Click here to see our current fee structure.
Is this course available for Domestic or International students?
Please note that some courses may only be taken by domestic students. For the latest information on whether this course may be taken by any student or by domestic students only, please click here.
Student support
Skills Institute Australia has a commitment to providing equity in training for all learners. In particular, ensuring equity in training for women and the elimination of discrimination against female students in vocational education and training is a priority.
Skills Institute Australia encourages all students to pursue their vocational education and achieve their training goals, including students:
- With language, literacy and numeracy problems
- From a non-English speaking background
- With a disability
Our college will identify and access appropriate support services, and ensure the necessary services are provided for participants as required.